Creative Sharpening is a pattern identity commissioned by Decorex, the interior design fair held annually at The Olympia London.

Inspired by pencil sharpening – representative of the early stages of the design process – Bethan combines this with details from the graphical architecture glass and metal frame work of the Grand Hall, to create a flexible, energetic and fun design.

Individual sharpenings are used for different digital activations and were made to allow animation.