Creative sharpenings2022

Creative Sharpening is a pattern identity commissioned by a interior design fair held annually in London.

Inspired by pencil sharpening – representative of the early stages of the design process – Bethan combines this with details from the graphical architecture glass and metal frame work of the Grand Hall in which the fair is located , to create a flexible, energetic and fun design.

Individual sharpenings are used for different digital activations and were made to allow animation.